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Protecting the privacy of our users is one of the core priorities of Merke Turizm Ticaret Limited Şirketi (“Merke”). This Privacy Policy explains the principles regarding the processing, storage, and protection of personal data collected through the website and mobile applications of www.lodhous.com (the “Platform”).
1. SCOPE AND PURPOSE
This policy sets out the principles for the protection of personal data of users, customers, suppliers, and business partners in all accommodation management activities carried out by Merke.

2. DATA COLLECTED AND PURPOSES OF PROCESSING
During users’ transactions on the Platform, Merke may collect the following personal data:
Identity information (name, surname, Turkish ID number, etc.)
Contact information (phone, e-mail, address, etc.)
Accommodation information and preferences
Payment and billing information
IP address and device information
These data may be processed for the following purposes:
Provision of accommodation management and customer services
Invoicing and fulfillment of legal obligations
Improving service quality and maintaining communication
Responding to requests from official authorities

3. TRANSFER OF DATA
Personal data collected may be shared only with legally authorized public institutions and organizations, or with third-party companies from which Merke receives services (e.g., payment infrastructure providers, IT service providers). Data are not transferred abroad.

4. DATA RETENTION PERIOD
Personal data are retained for the periods stipulated in the relevant legislation or until the purpose of processing ceases to exist.
At the end of this period, data are securely deleted, destroyed, or anonymized.

5. SECURITY MEASURES
Merke implements technical and administrative measures to protect the confidentiality of personal data. These include encryption, access control, firewalls, antivirus software, and regular system audits.

6. USER RIGHTS
Pursuant to Article 11 of the Law on the Protection of Personal Data (KVKK), users have the following rights:
To learn whether their personal data are processed
If processed, to request information regarding such processing
To learn the purpose of processing the data
To request correction of data that are incorrectly or incompletely processed
On legal grounds, to request deletion or destruction of data
To object to any result to their detriment arising from analysis of processed data exclusively through automated systems
Requests regarding these rights may be submitted to Merke via the contact channels provided below.

7. CONTACT
Data Controller: Merke Turizm Ticaret Limited Şirketi
Address: Fabrikalar Mah. 3017 Sk. 14/3, Kepez, Antalya / Türkiye
E-mail: contact@lodhous.com
Tel: +90 (850) 307 46 65
Tax Office: Antalya Corporate Tax Office | Tax ID (VKN): 6170387288

8. POLICY CHANGES
Merke may update this Privacy Policy in line with legislative changes or operational requirements. The updated text enters into force on the date it is published on the Platform.

9. CONSENT
By using the Platform, the user declares that they have read and understood this Privacy Policy and consents to the processing of their personal data within the framework described herein.